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ConceptVideography2025

Night Drive

Concept 04 · Automotive Film

A moody automotive film treatment built on hard light and reflections.

Self-initiated concept project showcasing our approach. The client is fictional and every number is a projection.

Matte black sports car on an empty Dubai highway at night
Concept visualisation

The look

Concept visualisation · not a client shoot

Gold and red light trails on a night highway
Concept visualisation
Dashboard glow inside a sports car at night
Concept visualisation
Matte black wheel and LED headlight detail
Concept visualisation
Sports car tail lights under a highway overpass
Concept visualisation

The brief

Fictional client · A premium car-rental and chauffeur company in Dubai

A fictional Dubai rental company offers supercars and chauffeured luxury cars, but its content looks like every other fleet listing.

The goal: a moody film identity that makes the fleet feel cinematic and drives WhatsApp rental enquiries.

Audience

  • SEGMENT 01

    Tourists in Dubai

    Visitors 25–45 booking an experience for their trip.

  • SEGMENT 02

    Residents celebrating

    Birthdays, weddings and weekend drives.

  • SEGMENT 03

    Corporate clients

    Event and VIP transport for companies.

Strategy

"Dubai after dark" — hard light and reflections turn each car into the lead role in its own short film.

  • Instagram & TikTok

    Night-drive reels and fleet ads to tourists and residents.

  • Google Search

    Capture people already searching to rent.

  • WhatsApp

    Instant quote and booking.

Deliverables & content plan

Shoot list

  • Night-drive film on Sheikh Zayed Road
  • Studio hard-light car details
  • Chauffeur & arrival sequences
  • Interior close-ups
  • Customer handover moments

8

Reels / month

10

Feed posts / month

12

Ad variants

4-week content calendar

  1. Week 1

    Hero film

    Night-drive film · fleet carousel · ads live

  2. Week 2

    Details

    Hard-light detail reels · Google ads

  3. Week 3

    Moments

    Celebration & wedding content · offer

  4. Week 4

    Corporate

    Chauffeur service post · LinkedIn · report

Funnel

  1. 01

    Shoot

    5 set-ups

  2. 02

    Content

    30 assets / mo

  3. 03

    Ads

    ~166,667 reachproj.

  4. 04

    Leads

    ~379 · whatsapp enquirysproj.

  5. 05

    Customers

    ~76 · rental bookedsproj.

Projected results

  • Projection

    ~166,667

    Projected monthly reach

  • Projection

    ~379

    Projected leads / month

  • Projection

    ~AED 26

    Projected cost per lead

  • Projection

    ~76

    Projected new customers / month

  • Projection

    ~AED 242,667

    Projected revenue / month

Modelled projection based on the assumptions below — not achieved client results.

Assumptions

Projection assumptions
Monthly ad budgetAED 10,000
CPM (cost per 1,000 impressions)AED 24
Average frequency2.5× per person
Click-through rate1.3%
Lead conversion rate (click → whatsapp enquiry)7%
Lead-to-customer rate (→ rental booked)20%
Average customer valueAED 3,200

Dubai benchmarks for this category. Rental enquiries in Dubai are high-intent but competitive; customer value assumes an average 2-day luxury rental.

Try the numbers

Projection calculator

Projection
Projected reach
~166,667
Projected leads
~379
Projected customers
~76
Projected revenue
~AED 242,667

Modelled projection based on the assumptions below — not achieved client results. Other assumptions stay as in the table.

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