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ConceptPhotography · Branding2025

Noir Scent

Concept 05 · Product & Branding

Identity and product photography for an imagined niche fragrance.

Self-initiated concept project showcasing our approach. The client is fictional and every number is a projection.

Dark perfume bottle on polished black marble with gold reflections
Concept visualisation

The look

Concept visualisation · not a client shoot

Black fragrance bottle wrapped in gold-lit smoke
Concept visualisation
Black packaging box with a gold N monogram
Concept visualisation
Hand holding the dark bottle with a gold cap
Concept visualisation
Oud, amber, saffron and rose still life
Concept visualisation

The brief

Fictional client · A new niche fragrance house launching in the UAE

A fictional Emirati-founded fragrance house is launching three scents online and in one pop-up, with no brand recognition yet.

The goal: an identity and product imagery that feel established on day one — and a launch that turns curiosity into sample requests and sales.

Audience

  • SEGMENT 01

    Fragrance enthusiasts

    Collectors 22–40 who follow niche perfume content.

  • SEGMENT 02

    Gift shoppers

    Buyers looking for a premium, local gift.

  • SEGMENT 03

    Oud lovers

    UAE and GCC customers who value Arabic-inspired notes.

Strategy

"Wear the night" — black marble, gold light and slow reveals give a new brand the presence of a heritage house.

  • Instagram & TikTok

    Product reels, creator seeding and launch ads.

  • PR

    Launch press kit and gifting to UAE editors.

  • Website

    Discovery-set offer that turns sample requests into buyers.

Deliverables & content plan

Shoot list

  • Bottle hero shots on marble
  • Ingredient still lifes
  • Slow-reveal product films
  • Pop-up event coverage
  • Packaging & unboxing

8

Reels / month

12

Feed posts / month

9

Ad variants

4-week content calendar

  1. Week 1

    Identity

    Brand reveal · founder story · teaser ads

  2. Week 2

    Launch

    Product films · press kit · discovery-set ads

  3. Week 3

    Notes

    Ingredient reels · creator seeding

  4. Week 4

    Gift

    Pop-up coverage · gifting carousel · report

Funnel

  1. 01

    Shoot

    5 set-ups

  2. 02

    Content

    29 assets / mo

  3. 03

    Ads

    ~125,000 reachproj.

  4. 04

    Leads

    ~506 · sample requestsproj.

  5. 05

    Customers

    ~127 · full-size purchasesproj.

Projected results

  • Projection

    ~125,000

    Projected monthly reach

  • Projection

    ~506

    Projected leads / month

  • Projection

    ~AED 10

    Projected cost per lead

  • Projection

    ~127

    Projected new customers / month

  • Projection

    ~AED 82,266

    Projected revenue / month

Modelled projection based on the assumptions below — not achieved client results.

Assumptions

Projection assumptions
Monthly ad budgetAED 5,000
CPM (cost per 1,000 impressions)AED 16
Average frequency2.5× per person
Click-through rate1.8%
Lead conversion rate (click → sample request)9%
Lead-to-customer rate (→ full-size purchase)25%
Average customer valueAED 650

Dubai benchmarks for this category. Beauty audiences are cheap to reach in the UAE, so sample requests land around FindYourCoaches' real AED 10–15 cost per lead.

Try the numbers

Projection calculator

Projection
Projected reach
~125,000
Projected leads
~506
Projected customers
~127
Projected revenue
~AED 82,266

Modelled projection based on the assumptions below — not achieved client results. Other assumptions stay as in the table.

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