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ConceptWeb Design · Marketing2026

Studio Site

Concept 06 · Web Design

A conversion-first website and ad landing pages for a fictional Dubai aesthetics clinic.

Self-initiated concept project showcasing our approach. The client is fictional and every number is a projection.

Laptop and phone showing a sleek dark website design
Concept visualisation

The look

Concept visualisation · not a client shoot

Phone showing a dark landing page with a booking button
Concept visualisation
Wireframe turning into the finished dark website
Concept visualisation
Analytics dashboard with conversion charts
Concept visualisation
Tablet and phone showing a clinic website with booking form
Concept visualisation

The brief

Fictional client · A boutique aesthetics clinic in Jumeirah, Dubai

A fictional Dubai clinic already runs Instagram ads, but sends the traffic to an old, slow website with no clear way to book.

The goal: a fast, premium site and dedicated ad landing pages that turn paid clicks into booked consultations — and show exactly which ads produce them.

Audience

  • SEGMENT 01

    Treatment researchers

    Women and men 28–50 in Dubai comparing clinics on their phone before booking.

  • SEGMENT 02

    Ad clickers

    People arriving from Instagram and Google ads who decide in under ten seconds.

  • SEGMENT 03

    Returning patients

    Existing clients rebooking or buying packages online.

Strategy

"One page, one action" — every ad lands on a page built for that treatment, with proof, pricing guidance and a two-tap booking form.

  • Website & landing pages

    Mobile-first site plus one landing page per treatment campaign.

  • Meta & Google ads

    Traffic sent to matching landing pages instead of the homepage.

  • Tracking & WhatsApp

    Lead forms, pixel and conversion tracking, instant WhatsApp follow-up.

Deliverables & content plan

Shoot list

  • Clinic interiors & treatment rooms
  • Practitioner portraits
  • Before/after-safe detail shots
  • Short welcome film for the homepage
  • UI & wireframe design sprints

8

Site pages

4

Landing pages

10

Ad variants

4-week content calendar

  1. Week 1

    Wireframe

    Audit · sitemap · wireframes · shoot day

  2. Week 2

    Design

    Visual design · copy · landing-page templates

  3. Week 3

    Build

    Mobile-first build · forms · tracking setup

  4. Week 4

    Launch

    Speed & SEO basics · ads pointed to new pages · report

Funnel

  1. 01

    Shoot

    5 set-ups

  2. 02

    Content

    22 assets / mo

  3. 03

    Ads

    ~127,273 reachproj.

  4. 04

    Leads

    ~401 · consultation requestsproj.

  5. 05

    Customers

    ~100 · booked treatmentsproj.

Projected results

  • Projection

    ~127,273

    Projected monthly reach

  • Projection

    ~401

    Projected leads / month

  • Projection

    ~AED 17

    Projected cost per lead

  • Projection

    ~100

    Projected new customers / month

  • Projection

    ~AED 140,318

    Projected revenue / month

Modelled projection based on the assumptions below — not achieved client results.

Assumptions

Projection assumptions
Monthly ad budgetAED 7,000
CPM (cost per 1,000 impressions)AED 22
Average frequency2.5× per person
Click-through rate1.4%
Lead conversion rate (click → consultation request)9%
Lead-to-customer rate (→ booked treatment)25%
Average customer valueAED 1,400

Dubai benchmarks for this category. Landing-page conversion assumes a fast, focused page; clinic leads in Dubai sit close to FindYourCoaches' real AED 10–15 cost per lead.

Try the numbers

Projection calculator

Projection
Projected reach
~127,273
Projected leads
~401
Projected customers
~100
Projected revenue
~AED 140,318

Modelled projection based on the assumptions below — not achieved client results. Other assumptions stay as in the table.

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